CitizenM Tag

June 20, 2022 In Blog

Greg Shapiro Hosts CitizenM TV Episode 2

Greg Shapiro Hosts CitizenM TV Episode 2
20 June, 2022

Thanks, Covid! After the 2020 Lockdown canceled Christmas, CitizenM hotel group had to reinvent their annual Christmas party as a TV show in January. Thus ‘CitizenM TV’ was born – with me as the host. It went so well that I was invited back to host the live Christmas party in 2021. But would we be able to have a live Christmas party…?

NO! The latest Covid lockdown kicked in on 18 December, and canceled everything. Which is EXACTLY what CitizenM had predicted when they decided to make CitizenM TV Episode 2. Again, with me as host.


I must admit: when I’d hosted the first CitizenM TV, I’d never stayed at a CitizenM hotel before. I’d been to meetings at the Amsterdam Zuid location, just because it’s a cool place to meet. For Episode 2, I did my homework. I got to do an overnight ‘staycation’ at the Amsterdam Amstel location. And since then I understand their motto ‘affordable luxury.’ More than that, they recognized me from the TV show, and they treated me like one of the family.

The concept for Episode 2 was to show me warming up before the show – IN a CitizenM hotel room. Hence – WARNING: CONTAINS SOME MALE NUDITY. Episode 2 was again produced by Dutch media company GRNDPA. And this time they gave me more to do: I got to interact with CitizenM office staff, dressed as ninjas. And I got to play a mustachioed gym coach (inspired by Ted Lasso’s alter ego Led Tasso). That’s why you can see me yelling at CitizenM employees like Boyan.

Again, I got to chat with founder Rattan Chadha and CEO Klaas van Lookeren, and I noticed that yes they felt even more relaxed and on-message than in Episode 1.

Looking forward to seeing a live Christmas event this year… But if it ends up being CitizenM TV Episode 3, I won’t complain.

Comedian Greg Shapiro hosts CitizenM TV, Episode 2 (Dec. 2021). Produced by GRNDPA, NL.

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January 19, 2022 In Blog

Greg Shapiro Hosts Second ‘CitizenM TV Show’

Greg Shapiro Hosts Second ‘CitizenM TV Show’
19 January, 2022

Previously, on CitizenM TV…
CitizenM Hotels: “Greg, help! Our annual offsite event is going to have to be a livestream. Can you host it and make sure it’s not boring?”
Greg: “Yes And – What if the interviews feel like the executives are on a TV show?”

CUT TO – December, 2021.
CitizenM: “Greg, help! Again, our annual event is going to have to be a livestream! Are you available for…”
Greg: “CitizenM TV – Episode 2? YES.”

Again, CitizenM HQ hired Dutch production company GRNDPA to make the livestream something special.

PRO-TIP: Your Livestream doesn’t need to be Live! Again, we had 3 days of production, with plenty of time for me to meet the C-level execs and get to know everyone – and get the best out of everyone.

Episode 2 didn’t just use 4k screens to patch in remote guests. This time we had an enormous video wall.

The script went high-concept for Episode 2. This time, I got to demonstrate the new contactless user experience with the help of Kabuki / Ninja actors in morph suits. (Actually, they were employees on the CitizenM team, and they were surprisingly good.)

 

 

And I got to play the World’s Worst motivational speaker – a cross between Ted Lasso’s alter ego Led Tasso and Yosemite Sam.

Most importantly, I convinced the lighting team to let me use the LED tubes for their obvious purpose: light saber battles with the director Victor Zwiers.

 

 

 

 

 

 

The priority on-set was to keep the vibe of a normal offsite event, as much as possible. Guess what? Top management is always going to be too dry – in the first take. But with a couple of retakes – and me more actively engaging them – the managers managed to loosen up and feel like they were talking to their team, in person.

Again, the studio set required a negative Covid test – hence, we employed the ‘Bubble’ protocol. And we were able to give at least a one-arm hug. Hopefully next time we can do it in person!

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