Greg Shapiro Working with with Dylan Haegens and – Roy Donders?
5 May 2022
It was an early call for a video shoot in Brabant, at the home of a famous Dutch celebrity. Based in Tilburg.
Whose kitchen features a Senseo coffee machine…
…and a leopard print kettle and toaster.
Can you guess who it is yet?
Yes, it’s Roy Donders.
I was hired for a commercial shoot to work with Haegens Media.
As in Dylan Haegens, the biggest Dutch YouTuber ever. I thought “What a compliment! He knows me from my YouTube channel.” It turns out: he had not heard about my YouTube channel. But he knew me from my onscreen work as ‘an American in a suit.’ And that was my role: the American manager of a new app called Club Vegas. In a suit.
Roy Donders is known as a singer and stylist, and he has a reality show on Dutch TV with his mom. The two of them are very cute.
In the opening scene, I pitch the app to Roy and his mom. And the reason I liked this concept is that it’s not a straight-up commercial spot. Rather, it’s a behind-the-scenes ‘Making of’ story for a commercial spot. Clever. Well done, Dylan.
The app itself is NOT a gambling app. I made sure of that. It’s a gambling-themed app. And it is free. Okay yes, it has in-app purchases. But since the target audience is women aged 30-50, I think it’s ‘fair game.’
I made sure to give Roy Donders a copy of my book, and he’s going to give it to his Dutch-American friend. I also gave a copy to Dylan himself – the gifting video is coming soon.
Oh, and Roy Donders is known for his love of worstenbroodjes, ie Dutch sausage pastries. This is a reputation he says he is now trying to live down. But it’s not working. The wrap party photo features the entire cast and crew seated on an enormous worstenbroodje.