sustainability Tag

April 6, 2022 In Blog

The EU Needs a Late Night Comedy Show | a TED Talk by Greg Shapiro

The EU Needs a Late Night Comedy Show | a TED Talk by Greg Shapiro
6 April, 2022

Now that Europe’s best-known comedian is busy doing his Winston Churchill impression in Ukraine, Europe needs a new Head Comedian. Putin’s invasion of Ukraine has given a big boost to European unity. Time to capitalize on our common sense of community?

Now more than ever, the EU needs a late night comedy show.

Granted, this argument is one I’ve been making for years. In fact it was in 2021 that I made this TED talk for TEDx VU Amsterdam: ‘The EU Needs a Late Night Comedy Show.’

It has been proven: Comedy helps cognition, especially in younger demographics – exactly the ones we need to engage. In America, a majority of 18-35 year-olds say they get most of their news from late night comedy programs, like The Daily Show. And for good reason! Jokes engage emotion. Emotion aids cognition.

More specifically, a study from the University of Pennsylvania concludes that humor helps people remember news better. And it makes them more likely to share the news with others. (watch the video)
Maybe there’s a reason for the popularity of comedy shows like The Daily Show, The Late Show, and Late Night with Seth Meyers (my former colleague).

WHY IS THERE NO LATE NIGHT COMEDY SHOW FOR THE EU?
In a way, there is. In 2017, Dutch late night comedian Arjen Lubach achieved international success with his viral video ‘Netherlands Second,’ (for which I provided the voice). There are German late night comedians like Jan Boehmermann and Oliver Welke.

Personally, I’ve hosted my a late night comedy show in the Netherlands: COMEDY CENTRAL NEWS: Because Dutch News is News Too. I’ve even hosted a YouTube version of a show called THE UNITED STATES OF EUROPE: Giving EU leaders the respect they deserve by ridiculing them on a regular basis.

My mission was to create a network of EU comedy correspondents. I would still love to make this dream a reality. All I would need is a generous subsidy from an intra-governmental agency that’s happy to throw away money on hopeless projects in arts & culture.
…THAT’S THE VERY DEFINITION OF THE EU.

If you fund it, I will come.

The United States of Europe: MAKING FUN OF THE EU, THE AMERICAN WAY.

WATCH:

May 25, 2021 In Blog

I May Have Just Saved You from a €95 Fine

I May Have Just Saved You from a €95 Fine!

Lockdown cardboard is overflowing on the streets of Amsterdam! Ever wonder what would happen if an entire city would start working from home, ordering everything online and then dumping their used cardboard boxes all at once? Welcome to Pandemic 2021.
In Amsterdam, the annual Garbage Collection fee went up by a huge amount this year. But the pace of garbage collection hasn’t noticeably increased. One thing that HAS increased is the Handhaving / BOA’s and civil servants who give out cash penalties to anyone caught leaving their garbage / recycling outside the underground garbage containers. Never mind that they’re often choked up and overfull! The sign says ‘IF this container is full, it is your responsibility to continue on to the next available one.’
I had one neighbor tell me she went to recycle her cardboard, and she ended up going to 5 different containers before she gave up and put her stuff right next to a container. The next day, she realized she had left her address on one of the pieces of cardboard. How did she realize? Because she had uniformed police at her door to give her a €95 euro fine.

GARBAGE LIBERATOR
I have a paper recycling container across from my house. While it frequently seems full, often it’s simply jammed. If only I could get the key to that side panel… And then one of my neighbors told me – you can get that key by adopting a garbage container. SO I did it! In January, 2021. I got the key to open the side panel and clear the paper jam, just like a good old copier machine at the office.
Last weekend, there was even an article in Het Parool about the amount of people who are adopting containers. Like me! But now I’ve realized something extra: my key also works on any number of underground containers in my neighborhood. SO when I’m out walking my dog, and we see a paper recycling container that seems to be overflowing… I can check to see if it’s just jammed. In the case of this video, yes it was only jammed. SO I unblocked the jam, I tossed in the excess cardboard, and I saved any number of people from getting a €95 penalty. Including Chygall White, the physical trainer, who ordered from Bol.com. SO now Chygall and I are connected on Linkedin. And maybe next time she’s ordering a book online, she can order mine.
WATCH:

February 4, 2021 In Blog

GREEN CRED MAKES DUTCH RED IN THE FACE – my final column for HELLO ZUIDAS

GREEN CRED MAKES DUTCH RED IN THE FACE

For Greg’s final column in Hello Zuidas, he wrote an entire new book. The following is an excerpt from Shapiro’s third book THE AMERICAN NETHERLANDER: 25 Years of Expat Tales, available internationally.

When you’re living under sea level, perhaps the term sustainability takes on extra meaning. There are so many Dutch achievements in the area of duurzaamheid that you’d expect Dutch folks to show more national pride. And yet – when it comes to national pride – the Netherlands has been described as ‘the least chauvinistic country in Europe.’ Maybe that’s partly why the ‘Netherlands Second’ video was such a hit here. Dutch mentality is like: “We don’t need to be first. …But we are definitely better than the rest.”

In essence, the Dutch don’t like to brag – so I’ll do it for them.

Internationally, yes the Dutch are quietly known for their masterful water engineering. But you don’t see the Delta Works on Dutch t-shirts. You don’t see the term Afsluitdijk on bumper stickers. And what about the Maeslantkering? These gates that protect the Port of Rotterdam are an engineering marvel, each gate as large as the Eiffel Tower. But – unlike the Eiffel Tower – you don’t see them on keychains, coffee mugs or refrigerator magnets. As far as tourists are concerned, Dutch culture is summed up by the national symbol of the cannabis leaf. Meaning, by default, the most popular form of Dutch water engineering is ‘the bong.’

A Dutch friend of mine was working at a consultancy in the US. He told me the story of how Dutch engineering firm Royal Haskoning was asked to help the US Army Corps of Engineers to prevent hurricane damage to the US coastline. Which was a Big Deal. But reportedly the Dutch management refused to issue a press release, because that would be bragging, aka opscheppen. And in Nederland, if you are ever caught opscheppen, then Zwarte Piet kidnaps you in a sack and takes you to Spain,

Sustainable investing might not be terribly sexy to most people, but apparently it’s sexy in Zuidas. According to iAmsterdam: In 2020, a number of Dutch investment firms topped the ShareAction global sustainability rankings. And the Global Green Finance Index named Amsterdam Zuidas as one of world’s best green finance centres. Nederland, take more credit!

I once spoke at the launch of a book of infographics on the SDG Sustainable Development Goals. It was an impressive achievement and an impressive stage. But – one after another – the speakers chose to stand just outside the spotlight. I literally had to step in and nudge the director of the project into the light so the photographer could get a proper shot of him. Next time I’ll just tell him, “It costs a lot of energy to shine that light. The sustainable choice would be to stand in it.”

Nederland, you may spend your lives digging channels in the ground, but you don’t have to act like Mole People.

Gregory Shapiro (b.1968) is the author of THE AMERICAN NETHERLANDER: 25 Years of Expat Tales and the voice of Trump on ‘Zondag Met Lubach.’ In 2020 he celebrates 25 years as corporate speaker and host. And his mini-show ‘How NOT to Zoom’ is now available for a 5-minute guest appearance in your next videoconference. www.gregshapiro.nl

Thank you to Davien Fotografie for the profile pic!