12 Sept., 2023
In its first 30 years, Boom Chicago Comedy Theater started the careers of Seth Meyers, Jordan Peele, the Ted Lasso creators – and me. Now it’s time to share some classic tales from their Origin Stories. Time for Shapiro Boom Chicago Tales!
I came to Amsterdam to work with the Boom Chicago comedy theater for just one summer – and 30 years later, I’m still here. Along the way, I’ve worked alongside so many now-famous folks, playing improv comedy – where the Golden Rule is Make your partner look good onstage. “Make your partner look good!” And looking at their careers – versus mine – I think I did my job extremely well.
BOOM CHICAGO TALES FROM THE ARCHIVES
In this video series, I share some backstage stories – from 1 person you might have heard of and 1 person you might not have.
This episode: Jordan Peele & Dave Buckman.
You might know Jordan Peele for winning an Oscar for his film Get Out in 2017. But back in 2001, he started playing comedy with us in Amsterdam.
As Jordan writes in the Boom Chicago book: “The biggest laughs I’ve ever been part of, or seen, were at Boom Chicago. Going to Amsterdam actually gave me more experience as a writer and a performer and as a human being than I would’ve gotten anywhere else—and with no better people.”
Unfortunately – according to Jordan – these days he says he can’t remember a lot of specifics from back then, because he smoked a lot of weed. From my book, I wrote: “Jordan smoked so much weed he was like Cinderella: at midnight he’d transform after 12 bongs.”
Jordan smoking weed was the inspiration for a classic character bit. In the days after 9/11, performing comedy was hard. One of the first jokes we dared making on the subject was Jordan Peele and Dave Buckman portraying al Qaeda spokesmen in Afghanistan – as stoners like Cheech & Chong. Their act even made the news as the first comedians to joke about 9/11. And Jordan smoking weed was the inspiration.
Greg Shapiro Guest Column: THE SEVEN WONDERS OF THE DUTCH WORLD
8 Aug. 2023
As seen in the 2023 edition of Corporate Housing Factory Special:
The Seven Wonders of the Dutch World
India has the Taj Mahal, Rome has the Colosseum, and the Netherlands has: The Entire Country. Well, at least the 26% that was created by the Dutch people. First, there was the sea – and the Dutch said “Let there be land.”
…Why isn’t the Netherlands included in the Seven Wonders of the World? Maybe it’s because – as much as Dutch people like digging – they dislike bragging. Or, in Dutch: ’Scheppen goed; opscheppen niet goed.’
Here are seven Dutch marvels of engineering that I think deserve more credit.
1. Schiphol Airport. Every time your plane lands at Schiphol, just imagine the conversation going on in the cockpit: “Schiphol Tower, we are descending to ZERO meters above sea level. That must be the runway, right?” Wrong. The average runway at Schiphol Airport is three meters below sea level.
2. The Amsterdam Canals. Historically, Dutch people have treated their natural habitat as something like a Lego base plate. This is why so much of the Dutch landscape looks like it was made out of Legos: Straight piece here, straight piece there. The time when Dutch people could finally afford curving pieces? They’re still talking about it.
3. Zevenbergen. Nearby the lowest point in the Netherlands. Zevenbergen translates to ‘Seven Mountains.’ Its highest point? Two meters below sea level.
4. The Maeslantkering. The Port of Rotterdam is protected by this massive storm surge barrier, and each one of these two sea gates is about as long as the Eiffel Tower in Paris. Yet in Paris, if you want an Eiffel Tower t-shirt from the tourist shops, you can find one easily. But in the Netherlands, can you find a Maeslantkering t-shirt anywhere? NO. Instead, what do most Dutch tourist shops feature on their t-shirts? The marijuana leaf. Why doesn’t the Maeslantkering get more credit? Somebody must be smoking something.
Greg Shapiro Helps Celebrate ‘4 More Years’ of Castro Communicatie, May 2023
31 July, 2023
How do you celebrate your 4th anniversary as a Dutch political consultancy? With a political-themed party called “Four More Years!” Dutch communication and lobbying agency Castro Communicatie hired me to help them celebrate their fourth birthday, at The Loft in the A’dam Tower Amsterdam.
Stefan de Bruijn, Greg Shapiro, Frits Huffnagel
I asked if “Four More Years” might seem too partisan for their clientele? But of course – in the upcoming 2024 US election – the term “Four More Years” could apply to two different candidates: Biden and Trump. So “Four More Years” it was! They wanted an event with all the hype and hollering of American campaign – but with a Dutch twist. Who better to help them than The American Netherlander?
Castro Communicatie gets its name from the Castro district in San Francisco, the historic gay capital of the US. The two business partners (who also have male life partners) are Stefan de Bruijn and Frits Huffnagel. (aka S+F for SF: San Francisco). And they base their political consulting on the American model, so a connection to the USA seemed a perfect fit. (And then of course there’s Fidel Castro, who was famous for giving political speeches lasting for hours – which Frits and Stefan try to avoid.)
My job was to host the video presentations – and give a 20-minute keynote speech about the 4-year history of Castro Communicatie and the unique appeal of their Dutch-American style. In English, of course. Were there some older folks who didn’t like standing? Yes. Was there a MAGA hat or two? Yes. And was there one tired guy right up front? Also yes. Luckily, I’ve been trained to focus on people who are laughing, and that was most of them.
After my bit, Frits announced a new partnership with Castro Communicatie and event organizer New Balls Please. https://www.newballsplease.amsterdam/
They did a great job organizing this event – with real popcorn!
And I got to meet the DJ, who is also a former client and currently the mayor of Halderberge in Brabant: Bernd ROKS!
Congrats Castro Communicatie! We wish you a happy 4 more years.
Book Release Today! The first Boom Chicago book review is in: “30 years in the history of a comedy club in a way that totally defies expectation.”
4 July, 2023
As a contributor to this book, I can say I’m very happy with the way it came out. And here’s a review that agrees with me. Reviewer Jack Helbig wrote about Boom Chicago years ago in The Chicago Reader in the theater’s early days. And here he is reviewing the book Boom Chicago Presents the 30 Most Important Years in Dutch History. Helbig writes: “It is at once a book hard to put down, and hard to read straight through from start to finish. (I did a lot of skimming; you will, too.)”
Jack, you have no idea. This book first appeared with a Dutch publisher in 2018 for the 25th anniversary, and it was even more of a mismatched patchwork. This new version is totally revised, by author Matt Diehl. He went to great lengths to create a readable oral history of Boom Chicago’s first 30 years.
Helbig: “Large swatches of the book look and read like an oral history, in which prominent and not so prominent BookChicago alums prattle on, reminiscing about moments in BoomChicago’s rise from a ragtag group of improv comedians performing in 1993 in the back of dive bar to hothouse for creating future celebrities to a bone fide part of Dutch comedy world. As oral histories go, it’s not bad stuff.”
I’m glad he remembered to mention the “not so prominent.” I feel included. Indeed, I was a contributor to this book, along with Rob Andristplourde. Since we both arrived at Boom Chicago in the early days, we were there for many signature Boom Chicago events. Hence, Yes we took part in the interviews. And we contributed the ‘Meet the Cast’ section, full of anecdotes about all the “prominent” as well as “not so prominent” alumni.
As I like to say in my show, yes I have worked at Boom Chicago alongside many talented people – some of whom have found huge success in the US. Seth Meyers started his career in Amsterdam in 1997, Jason Sudeikis played at Boom in 2000, and Jordan Peele started his career at Boom Chicago in 2001. Together we played improv comedy, where it’s all about teamwork, and the Golden Rule is “make your partner look good.” …I think I did my job maybe too well.
Seth Meyers had no idea what to expect when he got a job in 1997 performing at a fledgling comedy club in Amsterdam called Boom Chicago. He was in his early 20s, and had never traveled outside of the United States. He had to apply for a passport.
“I knew not one thing about the Netherlands,” he said in a recent interview. “My first thought was to get some good hiking shoes, I guess because I thought I was going to Switzerland. And then I showed up in literally the flattest place I ever lived.”
On the occasion of the company’s 30th anniversary, its current cast and famous alumni — including Meyers, the “Ted Lasso” co-creator Brendan Hunt and the comedian Amber Ruffin — are celebrating by staging a two week festival in Amsterdam next month. They’re also releasing a book, “Boom Chicago Presents: The 30 Most Important Years in Dutch History.”
“We got to be onstage four or five nights a week, and that was never happening for us in Chicago,” Meyers said, “Also, we got to be in Amsterdam in our early 20s, and surrounded by all these other talented people. It felt like a time of ascension, not just for me but for everyone around me. It felt like a really special thing we were doing.”
Seth, I totally agree.
FYI – the NYT article is by Amsterdam’s own Dutch-American author Nina Siegal. Her book The Diary Keepers is amazing: The Diary Keepers
For the Record here was the first time Boom Chicago was in the New York Times (here in the NYT Int’l edition), in 2003:
In 2001, I starred in a short film about a serial killer / hamburger entrepreneur: THE AMERICAN BICKMAN BURGER. Fellow Boom Chicago performer Brendan Hunt co-starred in the film, and his devil makeup and prosthetic horns are legend! I mean they are worthy of Tim Curry in the film Legend. (Whereas my old-age makeup makes me look like Tim Curry’s butt.)
Nowadays you may know Brendan Hunt as Coach Beard from the Emmy Award winning TV series Ted Lasso. Here you can see some of the same dance moves Brendan now uses on AppleTV.
The writer / director of The American Bickman burger was Michael John Fedun, from Dutch Netwerk6 Productions. And who portrayed one of the dead bodies in the meat locker? It was future Dutch film director Tim Oliehoek. [Note: back in 2000, my professional name was Greg Shore. I’m still working to update all those old credits.]
Plot summary:
The life story of an American legend, Bickman Pike. Bickman kills his parents, grows into a serial killer, and turns the dead bodies into hamburgers. Not to be outdone, Bickman’s son reveals that he is Satan and unleashes his evil creation on the world: disco music.
Here is a link to the 4-minute acting demo:
And here is a link to the entire short film, thanks to casting director and featured player Chip Bray of International Native Casting:
From the Netherlands Film Commission:
“In eighteen minutes, the fictional documentary The American Bickman Burger by Michael John Fedun makes mincemeat of the ideal of ‘The American Dream’. In ineluctable images, the film tells the success story of Bickman Pike, who sets up a fast-growing chain of hamburger restaurants in the 1950s.”
From IMDB:
“In a world where killing is legal and traffic violations are punishable by life in prison. A serial killer named Bickman Pike frantically chases after his life long dream to marry and have children. Along the way he creates the worlds largest fast food chain. Its success made possible by Bickman’s victims being ground up into addictive hamburger patties. The world stands in awe of the Bickman phenomenon while reporter Walter Fufckin and his cameraman Barney Wright struggle to bring the world a proper representation of the facts. Bickman finally marries a Las Vegas dancer named Mimi Marigold, almost immediately their son Peter Pike is unleashed upon the world. Like his father before him, Peter attempts to make his own dream a reality. Not even the hand of God is able to put a stop to Peter Pike’s agonizing master plan.”
Looks like my Climate Good News series is paying off! Again I got the call to host an event with the theme of Sustainability: the launch of the new European Sleeper train from Brussels to Berlin.
Background: Two Dutch entrepreneurs (and train nerds) created a startup company to offer more overnight train service throughout Europe. And – after years of crowd-funding and organizing – the day of the maiden voyage had arrived! While the two founders were focused on preparing the photo moment of the train departing… the event organizer told them they really should consider a professional host for the launch event.
I was told that the two founders were nervous and rather serious. So – as soon as I met them, I said “I hear you two are entrepreneurs… but I assume you’re primarily train nerds?” And I asked if I could take a selfie with them. Here’s what we got:
I could tell this was going to be fun.
The launch event was held in the Pullman Hotel. Hence, my intro wrote itself: “The Pullman Hotel refers, I assume, to George Mortimer Pullman – the inventor of the first railroad sleeping car. And where did George Pullman set up his business? Chicago, Illinois – which is where I’m from. …Hence, my entire life has been leading up to this moment!”
THE GOODNIGHT TRAIN
I had to ask a question of the two founders. “Everyone knows there’s a term for having sex on a plane: ‘The Mile-High Club.’ So why is there no term for having sex on a train?” And I was quickly corrected by founder Chris Engelsman, with a perfect deadpan delivery: “There is a term, actually. It’s called ‘The Mile-Long Club.’”
The event ended with the Belgian transport minister taking the stage and announcing the news: the Belgian parliament had voted to grant a subsidy to The European Sleeper and their Goodnight Train. Hey, I was already thrilled to hear that Belgium had a functioning government.
The train arrived on time and departed on time, with many happy first-time passengers.
And look at serious entrepreneur Chris Engelsman as the European Sleeper train arrives in the station.
The Goodnight Train is now running regularly from Brussels to Amsterdam to Berlin. https://www.europeansleeper.eu/en
Next up, they plan to extend service to Prague. Soon, there will be a new service from Brussels to Barcelona. It’s like playing real-life game of Ticket to Ride!
Thanks to the excellent Alvin Williams at JMT Management for organizing a memorable event. Extra thanks for all the photos.
Greg Shapiro Contributes to the Boom Chicago 30th Anniversary Book
14 June 2023
Finally, a proper oral history of the Boom Chicago Comedy Theater – and I got to contribute! About 30 years ago I came to Amsterdam to perform for one summer, and I never left. Along the way, I got to work alongside now-famous names, such as Seth Meyers, Jordan Peele and Kay Cannon. And the comedy form we all played was improvisation, where the Golden Rule is: “Make Your Partner Look Good Onstage.” And looking at their careers, versus mine, I like to think I did my job VERY well.
The book features a foreword by Seth Meyers, a voorwoord by Ruben van der Meer, a BackWord by Jordan Peele – and a Who’sWho Section by me (and fellow Boom Chicago lifer Rob Andristplourde). Author Matt Diehl teams up with Boom Chicago founders Saskia Maas, Andrew Moskos and Pep Rosenfeld to write the book. Rob and focused on the some of the juicy anecdotes that did not get covered in the oral history interviews. Such as:
-The time Seth Meyers improvised with an audience member who pretended to be retarded.
-The time Jordan Peele got into a rap battle with that guy from Seinfeld.
+ The reason Amber Ruffin’s tooth was hanging on the wall.
And I added this bit about myself:
“Greg almost moved back to the US like Pep – until he met a Dutch woman named Inez (who was working in the Boom Chicago office). On the eve of his wedding to Inez, Greg’s bachelor party was crashed by Inez and a number of Boom Chicago cast members. These included Kay Cannon as a naughty nurse, Liz Cackowski as a Catholic school girl, Jen Bills as a cop, and Holly Walker as a straight-up dominatrix. Together, they performed a girl band version of the Boy Band song from the show called “That’s What He Likes.” And no, it wasn’t inappropriate! Because the only actual semi-stripping was done by Inez. And she is Dutch.”
(Here is a pose from 1994 with the founders of Boom Chicago Pep Rosenfeld and Andrew Moskos.)
Pre-order “Boom Chicago Presents the 30 Most Important Years in Dutch History” here:
Boom Chicago 30th Anniversary Book: “Boom Chicago Presents the 30 Most Important Years in Dutch History”
An exciting history of the improv group you’ve never heard of that changed comedy in America—this is the story of Boom Chicago in Amsterdam as told by its founders and most famous alumni
“It’s kind of crazy, the impact on culture so many Boom Chicago alums have had. Boom was where I became my best comedic self: the excitement of Amsterdam, the freedom of that environment, the letting loose—it’s magic. There’s no better training ground.” —Jordan Peele
“Boom Chicago should have ended up on the scrap heap of ‘Terrible Ideas Americans Have While Stoned in Amsterdam.’ But when you stubbornly love one thing (comedy) as much as another thing (Amsterdam), you just believe they should be together. And here we are—thirty years later, Boom Chicago is alive and kicking.” —Seth Meyers
“Working at Boom Chicago was an unbelievable experience. Thank goodness someone was smart enough to write it all down! You’re lucky ’cause you get to read about THE most exciting, fun, and illegal time I’ve ever had!” —Amber Ruffin
Featuring interviews with
Meyers, Peele, Ruffin, Jason Sudeikis, Ike Barinholtz, Greg Shapiro, Kay Cannon, and many more; and a sixteen-page, full-color insert with both behind-the-scenes snapshots and images from live performances.
What do Ted Lasso, Get Out, Late Night with Seth Meyers, 30 Rock, A Black Lady Sketch Show, Breaking Bad, Saturday Night Live, Girls5Eva, The Colbert Report, Inside Amy Schumer, Pitch Perfect, Key & Peele, The Daily Show, MADtv, Rick and Morty, The Amber Ruffin Show, Horrible Bosses, Portlandia, It’s Always Sunny in Philadelphia, Suicide Squad, Superstore, How I Met Your Mother, Wicked, The Pee-Wee Herman Show, Brooklyn Nine-Nine, and Broad City all have in common? They all feature writers, creators, directors, or stars who got their start at Boom Chicago.
Having risen roughly to the middle of Chicago’s cutthroat comedy scene, Andrew Moskos and Pep Rosenfeld decamped the Midwest for Amsterdam, Netherlands in 1993 to start their own improv comedy troupe, Boom Chicago. In a foreign land with zero tradition of English-language humor, Moskos and Rosenfeld unwittingly created the finishing school for some of today’s most groundbreaking comedic talents. They (along with coauthors Matt Diehl and Saskia Maas) document this journey in the definitive oral history Boom Chicago Presents the 30 Most Important Years in Dutch History.
From its stages, Boom Chicago went on to launch cultural game changers like Seth Meyers, Jordan Peele, Amber Ruffin, Jason Sudeikis, Brendan Hunt, Ike Barinholtz, Kay Cannon, and Tami Sagher (and that’s just a partial list). At Boom, these young upstarts honed their craft in front of unsuspecting foreign audiences and visiting dignitaries like Burt Reynolds, Run-DMC’s Jam Master Jay, Dutch royalty, and the Netherlands’s prime minister—all while navigating a world with legal weed and prostitution, annual holiday celebrations involving blackface, cookies with weird racist names, and football that has nothing to do with the NFL. From this culture shock, this collective created a more topical, inclusive, tech-savvy humor that would become the dominant comedy style of our time.
Praise for Boom Chicago:
“The Groundlings. The Harvard Lampoon. Second City. These comedy institutions have been supplying Hollywood with a steady stream of talent for decades. Well, there’s another name—almost as influential—that you’ve never heard of: Amsterdam’s Boom Chicago. Huh?”—GQ
“A small theater in Amsterdam became the most influential American comedy factory you’ve never heard of . . . Boom alums have had a significant hand in many of the shows that defined the past two decades of comedy.” —New York
Greg Shapiro returns to host Pepijn’s Comedy Club in English for Season 2023-24.
Shapiro’s first season hosting at Theater Pepijn featured top comedians, sold-out theaters and great reviews. Additionally, next season will feature extra dates:
‘STAND-UP COMEDY IN ENGLISH AT PEPIJN IN THE HAGUE’
Michael Hasted, ARTS TALK MAGAZINE 14th April 2023
Stand-up comedy is a funny thing; funny peculiar – and, of course (hopefully), funny ha-ha. This was demonstrated last night at the Theater Pepijn comedy club in The Hague which was staging its now regular English comedy night. …consisting of comedy ambassadors from America, China, Romania and India. That in itself could be the basis of a good joke – “An American, an Indian and a Romanian walked into a pub . . . “, but I digress.
Greg Shapiro as Host of Pepijn’s Comedy Club in English
The evening was MC’d by the doyen of English language comedy in The Netherlands, American Greg Shapiro. His relaxed, easy-going style got everyone in the mood and this was continued by the first act, Mohna Joshi, an Indian lady of a certain age who one would have thought was a very unlikely candidate for stand-up. But although much of her act was about her sex life and problems distinguishing between her vibrator and the TV remote control, it was all very laid back and in the best possible taste. More aggressive, but equally focused on her sex life, was Romanian Luana Elena Matei. The second half of the show consisted of Sid Singh and Weina Ma, the only, and I say this with no fear of contradiction, young Chinese lady performing stand-up comedy in English in The Netherlands.
(photos: Greg Shapiro)
I had rather gone off small club stand-up in the UK because it got rather too boisterous, too much drunkenness and too much vulgarity but last night at the Pepijn was a very civilized affair. …One thing that puts some people off in stand-up is the fear they will be picked on, with the comedian insulting or humiliating them. Nothing like that last night; it was a really good atmosphere and everybody had a good night out. More English nights are planned at the Theater Pepijn so if stand-up is your entertainment of choice, there you go.
GREG SHAPIRO SAVES THE CLIMATE – 60 minutes of Climate Good News
Netherlands Tour 2024-25
In the Netherlands alone, there are solar-powered cars, wind-powered trains, garbage-powered trucks – and homes heated by cow poop (warning: contents are not vegan). Comedian Greg Shapiro shares an hour of uplifting environmental game-changers and asks “Why aren’t we ALL doing this?”
TALES FROM THE EXPERT
Shapiro’s day job is hosting events for Dutch green startups and leaders in sustainability. Greg has hosted events for: offshore wind, lab-grown meat, garbage-powered trucks, a sustainable chicken farm, the European Sleeper train, Extinction Rebellion – and even for Shell. Come hear the stories from the front lines – and behind the scenes. Warning: audience members may include activists and innovators such as Mark van Baal (Follow This), Olivier Wegloop (Kipster), or David Rossati (Climate Law, VU).
“Yes 90% of climate news is bad. But if you ignore the 10% that’s good, you’ll go 100% crazy.” – Greg Shapiro
Preserve your mental health and come see GREG SHAPIRO SAVES THE CLIMATE.
AUDIENCE REVIEWS:
“Important and Inspiring.”
“Climate news stories making you realise it’s not all bad. Amusing and uplifting.”
“Climate theme is great. Also the ‘look out for greenwashing’ angle. Appeals to the sceptic in me.”
Greg Shapiro (Boom Chicago, Comedy Central, ZDF) is best-known as the voice of the ‘Netherlands Second’ video. Meanwhile, he has written and performed 6 solo shows including Leaving Trumpland and How to Be Orange. As author, Greg has written books such as How to Be Dutch: the Quiz and his latest The American Netherlander: 25 Years of Expat Tales. He is a proud contributor to Boom Chicago Presents the 30 Most Important Years in Dutch History.
